Beverage Digest

Coca-Cola Ad Defends Aspartame

Coca-Cola is continuing to fight back against health critics, this time by defending sugar alternatives like aspartame.

How the World’s Most Iconic Brand Was Saved From Itself

David Turner and Dan Wieden, whose agencies have created some of the most memorable creative for Coca-Cola in recent years, actually came close to snubbing the world’s most famous brand.

Pepsi Looks to Sweeten Diet Brand

In early December, PepsiCo began rolling out a new sweetener mix for Diet Pepsi that sprinkles in acesulfame potassium—an ingredient used in sister brand Diet Mountain Dew and Coca-Cola's Diet Sprite—with the beverage's mainstay