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This Video Game’s End-of-the-World Simulator Is Scary, and It’s All Your Fault

Creativity

In partnership with Ubisoft—and for the launch of role-playing game The Division, based on a Tom Clancy novel—Paris agency BETC created "Collapse." This choose-your-own-adventure style online experience, darkly dubbed an "end [...]


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Canal+’s Distressingly Comical Christmas Ad Is a Whole Different Animal

Creativity

Paris agency BETC and client Canal+ have teamed up for a number of animal-themed commercials over the years, from their famous directing bear to their ballsy unicorns. But this latest [...]

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This Playful Cancer PSA Teaches You Almost Every French Nickname for Breasts (SFW)

Creativity

One in eight women are diagnosed with breast cancer, and 90 percent of breast cancer can be fully cured if it's caught early enough. With this in mind, and for [...]

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Everyone Is an Emoji in This Bizarre and Terrifying French McDonald’s Ad

Creativity

What are we all but a bunch of emoji with arms and legs and a hankering for McDonald's? An insane new French ad for fast-food chain shows a city full [...]

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This Browser Extension Replaces Boring Old Preroll With the World’s Best Ads

Creativity

Looking for a browser extension that approaches ad blocking a bit more creatively? D&AD and Paris agency BETC have just the thing.

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Evian’s Cute and Clever Print Ads Reveal One-Half of Your Inner Child

Creativity

Evian's famous ongoing ad campaign from BETC is all about sight gags showing adults as children. It's been enormously successful, at least in terms of staggering YouTube view counts on [...]