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Evian’s Talented Fridge Magnet Restocks Your Bottled Water

Creativity

Imagine the future. You're plumbing the depths of the oversized fridge at your chateau in the south of France, and you realize you're running low on bottled water. Panic! Nope.


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Ad of the Day: Canal+

Brand Marketing

Bears are usually just comic props in commercials. Not so in this wonderful, hilarious spot for the French movie channel Canal+ by Paris ad agency BETC Euro RSCG.

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Evian Babies Are Back, but They’ve Lost Their Mojo

Creativity

Evian's roller-babies commercial was one of the great viral videos of its day (i.e., the summer of 2009) and is now closing in on 40 million views on YouTube. So, [...]

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It’s always a long, strange trip in a Peugeot

Creativity

Yeah, this Psyop-crafted Peugeot spot by BETC Euro RSCG in Paris is one mellow trip. You lose touch with reality, believe it's a warm and sunny day when it's actually [...]