Betc Euro Rscg

Evian’s Talented Fridge Magnet Restocks Your Bottled Water

Imagine the future. You're plumbing the depths of the oversized fridge at your chateau in the south of France, and you realize you're running low on bottled water. Panic! Nope.

Agency’s Pizza Stunt Gets Stomach-Turning Case-Study Video

Pizza is geek bait, says BETC Euro RSCG. Bait for what? For the French TV channel MCM's new programming lineup. How so? The agency teamed with a pizza maker to make show-themed pizzas: "Mangas, monster-trucks shows, wrestling, sexy girls and zombie movies," says the agency. What are the toppings on Car Wash Girls pizza?

Mother’s Giant ‘Little Marina’ Doll Wins One Show

Mother New York took the top honors at 2012's One Show last night, winning "Best of Show" for  "Little Marina," the 25-foot-tall, Missoni-wearing, smartphone-waving doll that the agency created for New York Fashion Week to promote Target's Missoni line

BETC Euro RSCG Wins Agency of Year at ADC Awards

BETC Euro RSCG led the pack at the 91st annual Art Directors Club awards Tuesday night, winning the organization's Agency of the Year honor after collecting the most cumulative trophies across the competition's categories.

Hundreds Served on Interactive McDonald’s Billboard

As if there were any doubt that McDonald's is the Dr. Frankenstein of fast food, this recent interactive outdoor effort from France seals the deal.

Ad of the Day: Canal+

Bears are usually just comic props in commercials. Not so in this wonderful, hilarious spot for the French movie channel Canal+ by Paris ad agency BETC Euro RSCG.

Evian Babies Are Back, but They’ve Lost Their Mojo

Evian's roller-babies commercial was one of the great viral videos of its day (i.e., the summer of 2009) and is now closing in on 40 million views on YouTube. So, we were quite interested to hear that the agency, BETC Euro RSCG, had done a sequel. Unfortunately, the sequel blows chunks.

It’s always a long, strange trip in a Peugeot

Yeah, this Psyop-crafted Peugeot spot by BETC Euro RSCG in Paris is one mellow trip. You lose touch with reality, believe it's a warm and sunny day when it's actually […]