Hey Developers, Unlike HP, Betabrand Doesn’t Give a Crap What You Wear
Creativity
If you've got killer programming chops and a closet full of ill-advised sartorial selections, Betabrand might be the workplace for you. HP took some heat this week for reportedly telling [...]
Show Your True Colors With Betabrand’s Gay Jeans
Creativity
"It's proof that some denim really is just born that way," Steven B. Wheeler, lead designer at Betabrand, says in this promo for the fashion company's Gay Jeans.
Each Model for Betabrand’s New Spring Collection Has a Ph.D.
Creativity
Betabrand, an online retailer of crowdsourced clothing, just launched its spring line, and the company decided to take a different approach to marketing the new looks: Each of the models [...]
Santa Claus Meets Jabba the Hutt in Retailer’s Horrifying In-Store Holiday Display
Creativity
Santa-themed retail displays are everywhere at this time of year, but sometimes you run across one that truly captures the mood of the season—like this sprawled-out, morbidly obese Kris Kringle [...]
Profiting From Hoodiegate
Brand Marketing
If that old saw about everyone getting his 15 minutes of fame is true, Betabrand CEO Chris Lindland got his the other week during the Facebook IPO. It started with [...]