If you've got killer programming chops and a closet full of ill-advised sartorial selections, Betabrand might be the workplace for you. HP took some heat this week for reportedly telling enterprise developers to comply with the company's "smart casual" dress code. In a comical response, crowdsourced retailer Betabrand (whose founder was recently named to Adweek's Creative 100 for stellar branded content) promoted its own job openings by highlighting the extremes to which it's willing to let employees dress.
Most marketers these days have become big believers in the power of branded content, but that's not to say many of them are very good at it. As part of […]
This is truly a golden age for the poo emoji, that fecund swirl who's become the messaging embodiment of all things odious. For proof, look no further than Betabrand's popular "Poo Emoji Button-Up Shirt," which just completed its crowdfunding phase and received nearly 500 percent of the preorders needed to green-light production. The goal was to sell 50 shirts to early backers, but more than 230 had committed by the time crowdfunding closed Wednesday night. "Our initial production run will be about 800 units," Betabrand founder Chris Lindland tells AdFreak.
Betabrand satirizes Christmas creep in its first video game, Santa Sleighs Halloween, as you play as Mr. Claus armed with a blunderbuss and a candy cane shiv. Your mission? To make sure no fall holiday is safe from the encroaching consumerism of the season.
Advertising lore would have us believe that attractive women are the key to getting either gender to linger longer on your ad. But in digital, could it be that the male crotch is actually the key to click-through gold?
"It's proof that some denim really is just born that way," Steven B. Wheeler, lead designer at Betabrand, says in this promo for the fashion company's Gay Jeans.
Betabrand, an online retailer of crowdsourced clothing, just launched its spring line, and the company decided to take a different approach to marketing the new looks: Each of the models would have a Ph.D. "When you look beyond the ranks of the professionally beautiful, photography becomes a lot more fun," Betabrand founder Chris Lindland said in a statement. "Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?" So they did just that. The new collection features women (yes, thin and attractive women, which some critics are sure to point out) with a Ph.D. or who are working toward a Ph.D. The retailer's spring gallery refers to them as "our ravishing roster of Ph.Ds and doctoral candidates." You can check out the full gallery here. Lindland tells AdFreak that the brand's models are almost always his team's friends, relatives and colleagues. This year, he asked a Stanford neuropsychology graduate student if any of her friends would be interested in modeling. "The next thought, naturally, was to have only Ph.Ds and doctoral candidates model our spring collection," he says. "So we wrote our customers and Facebook followers, searching for Ph.Ds. Sixty women from around the world applied." Some of the photos were shot at Betabrand's headquarters, while some models were shipped prototypes to wear in photos shot at their location. I asked Lindland what the response on social media has been from Betabrand's followers and customers. "Great so far. Plenty of tweets. Plenty of sales. Doctors, lawyers and MBAs have written in demanding a fashion focus of their own," Lindland said. UPDATE: Some commenters have complained the campaign only features white models. While we can't vouch for the ethnicity of all the women involved, we've added a photo of the campaign's one African-American model, Asha, to the examples below.
Santa-themed retail displays are everywhere at this time of year, but sometimes you run across one that truly captures the mood of the season—like this sprawled-out, morbidly obese Kris Kringle reportedly modeled after Jabba the Hutt.