Viacom, Tumblr Team Up to Offer Co-Branded Campaigns
Viacom has been making good use of popular blogging platform Tumblr in the recent past and now it looks like the partnership is official: the two organizations will offer “co-branded [...]
Getting Pushy With Consumers
Performance Marketing
For many of Black Entertainment Television’s hundreds of thousands of mobile app users, the cable channel’s Hip-Hop Awards on Oct. 9 will be like a virtual Oscars party.
Twitter Goes Way Beyond 140 Characters
Performance Marketing
Twitter is the new RSS feed (only normal people actually use it).
Viacom Ad Sales Drop 3 Percent
The soft scatter market has taken a bite out of Viacom’s wallet, as the entertainment conglomerate reported a 3 percent drop in advertising dollars in the last quarter of 2011.
BET Sees Ratings Bump
BET's newfound focus on scripted programming this year seems to be paying modest dividends. The network's prime-time viewership rose 6 percent to 821,000 year over year, according to Nielsen. However, [...]