The Death of the Tagline
Brand Marketing
The death of the tagline may be overstating the situation, but there’s a growing school of thought that considers taglines as bygone marketing relics.
FTC Takes on Text Message Spam With Eight Lawsuits
Performance Marketing
It may be illegal to send text spam, but that hasn't stopped companies from bombarding consumers with hundreds of millions of text messages. Cracking down on the practice, the Federal [...]
LivingSocial Nabs Former Best Buy CMO
Performance Marketing
LivingSocial today tapped Barry Judge as CMO, the same role he held at Best Buy for the last four years during his decade-plus tenure at the big box retailer.
Top 10 Commercials of the Week
Brand Marketing
This week, Lacoste unveiled the swipe-able polo shirt of the future, kids bemoaned Hurricane Sandy's effects on seaside amusement parks, and ESPN celebrated one of the world's great sports rivalries—in [...]
Top 10 Commercials of the Week
Brand Marketing
The Spot: Gifts That Do
Brand Marketing
IDEA: In so many holiday ads, the moment of gift giving is the culmination of the journey—an easily exploited emotional high point for those giving and receiving. In Best Buy's [...]