National CineMedia Buys Screenvision for $375 Million
Brand Marketing
National CineMedia (NCM) is buying its largest competitor, Screenvision, for $225 million in cash and $150 million in stock, the companies announced lat
Amazon Is Among Pinterest’s Best Retailers for the Holidays
Performance Marketing
Amazon has been among the most popular holiday season e-retailers for passed-along Pinterest content, drawing more than 16,300 pins/shares a week since Thanksgiving, per Searchmetrics' research.
Nearly One-Quarter of Shoppers Plan to Shop on Thanksgiving
Brand Marketing
The day after Thanksgiving is still the official kickoff to the holiday shopping season, but the holiday itself is starting to become the new Black Friday as a growing number [...]
Where 12 Huge Brands’ Display Ads Are Dominating the Site [Updated]
Performance Marketing
AdClarity scanned the entire Internet during the last six months to find out where General Motors, McDonald's, Amazon, Best Buy, Wells Fargo and seven other brands were getting the biggest [...]
Will Arnett and Maya Rudolph Help Best Buy Stave Off Showrooming
Creativity
Halloween is here, which means it's time for Christmas ads to appear. And Crispin Porter + Bogusky's "Your Ultimate Holiday Showroom" push for Best Buy helps usher in the season [...]
Every Apple Competitor Bought Twitter Ads for iPad Reveal
Performance Marketing
Apple's iPad Air reveal has easily been the business tech story of the day, and competitors were more than ready to attempt to brand-jack the news.