Best Buy

How Starburst’s Little Lad Inspired Wheat Thins’ Famous ‘Family Guy’ Ad

What does Starburst's classic "Bus Station" commercial, with the Little Lad, have in common with the famous Wheat Thins Family Guy spot? Lots and lots of mentions of the product name—a gag that Lisa Topol used to great effect in crafting the latter spot when she was a creative director at Being in 2012.

Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season

Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever.

Grey Gets Holiday Season and Pre-Super Bowl Campaigns for Best Buy

Best Buy has selected Grey New York to handle two upcoming campaigns, one for its critical holiday sales season and the other supporting home theater offerings in January in the run-up to the Super Bowl.

Products We Want Now: iPhone Lenses That Make Us All Look Like Pros

Welcome to Swipe, our roundup of must-have items curated by the Adweek staff. This week, we're putting the focus on an iPhone case that'll make your Instagrams look like professional […]

Best Buy Sorry for Tweet Joking About ‘Serial’ Murder at Its Store

Best Buy had to pull a misguided tweet today that referenced the hit podcast Serial— which is based on a murder that happened outside one of its stores—

Can Apple Win Over Retailers With Its Digital Wallet?

Launching a revolutionary digital wallet is going to prove challenging even for Apple as it lobbies retailers large and small to invest in the technology.

Return to Rushmore: Best Buy’s Back-to-School Ad Channels a Wes Anderson Classic

Wes Anderson's Rushmore was a clear inspiration for Best Buy's back-to-school spot, which, like the 1998 film, focuses on a student juggling an excess of extracurricular interests.

How ‘Honest Trailers’ Picks (and Profits From) the Movies It Skewers

Whether it's pointing out the litany of forgettable characters on Game of Thrones or how Queen Elsa of Frozen is really a manic-depressive with god-like powers,

Jamie Gallo Returns to Agency Fold After NBA

Jamie Gallo has reentered the agency world after two years with the NBA. Gallo, who was evp of global marketing at the NBA from 2012 until March 2014, is now president of the New York office of Wunderman, the direct marketing unit of WPP Group's Young & Rubicam Group.

Pulpo Media Debuts Data Platform for Hispanic Advertisers

Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics for marketers.