How Starburst’s Little Lad Inspired Wheat Thins’ Famous ‘Family Guy’ Ad
What does Starburst's classic "Bus Station" commercial, with the Little Lad, have in common with the famous Wheat Thins Family Guy spot? Lots and lots of mentions of the product [...]
Can Apple Win Over Retailers With Its Digital Wallet?
Performance Marketing
Launching a revolutionary digital wallet is going to prove challenging even for Apple as it lobbies retailers large and small to invest in the technology.
Return to Rushmore: Best Buy’s Back-to-School Ad Channels a Wes Anderson Classic
Creativity
Wes Anderson's Rushmore was a clear inspiration for Best Buy's back-to-school spot, which, like the 1998 film, focuses on a student juggling an excess of extracurricular interests.
How ‘Honest Trailers’ Picks (and Profits From) the Movies It Skewers
Performance Marketing
Whether it's pointing out the litany of forgettable characters on Game of Thrones or how Queen Elsa of Frozen is really a manic-depressive with god-like powers,
Jamie Gallo Returns to Agency Fold After NBA
Brand Marketing
Jamie Gallo has reentered the agency world after two years with the NBA. Gallo, who was evp of global marketing at the NBA from 2012 until March 2014, is now [...]
Pulpo Media Debuts Data Platform for Hispanic Advertisers
Performance Marketing
Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics [...]