What does Starburst's classic "Bus Station" commercial, with the Little Lad, have in common with the famous Wheat Thins Family Guy spot? Lots and lots of mentions of the product name—a gag that Lisa Topol used to great effect in crafting the latter spot when she was a creative director at Being in 2012.
Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever.
Best Buy has selected Grey New York to handle two upcoming campaigns, one for its critical holiday sales season and the other supporting home theater offerings in January in the run-up to the Super Bowl.
Welcome to Swipe, our roundup of must-have items curated by the Adweek staff. This week, we're putting the focus on an iPhone case that'll make your Instagrams look like professional […]
Best Buy had to pull a misguided tweet today that referenced the hit podcast Serial— which is based on a murder that happened outside one of its stores—
Launching a revolutionary digital wallet is going to prove challenging even for Apple as it lobbies retailers large and small to invest in the technology.
Wes Anderson's Rushmore was a clear inspiration for Best Buy's back-to-school spot, which, like the 1998 film, focuses on a student juggling an excess of extracurricular interests.
Whether it's pointing out the litany of forgettable characters on Game of Thrones or how Queen Elsa of Frozen is really a manic-depressive with god-like powers,
Jamie Gallo has reentered the agency world after two years with the NBA.Gallo, who was evp of global marketing at the NBA from 2012 until March 2014, is now president of the New York office of Wunderman, the direct marketing unit of WPP Group's Young & Rubicam Group.
Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics for marketers.