Bertrand Cesvet

Sid Lee Looks to Expand Into Asia With Its Sale to Hakuhodo

Sid Lee's desire to enter the Asian market drove its decision to sell today to Kyu, the operating unit of Hakuhodo in Japan.The Montreal-based agency, which opened in 1993, already has offices in Toronto, New York, Los Angeles, Paris and Amsterdam. About 550 staffers work at the six offices.

A Changing of the Guard on Absolut

Sid Lee has knocked TBWA off its perch as lead global creative agency on Absolut.