Berlin Cameron United

Dress Hunting Cuts to the Chase in Gilt.com’s Colorful New Ads

Berlin Cameron United's new work for Gilt.com is colorful, musical and stylish, but also grounded in a sales pitch. The ads for the online hub for clothes, shoes and accessories unfold with a catch-me-if-you-can chase on a city street, such as when one woman takes a shine to another's bright yellow dress. The music is the power-pop song "Suit" from Boom! Bap! Pow!, which has been used in ads before, though less effectively. Super slow-motion filming adds style and ensures you get a good look at the clothes. The yellow dress chase ends with the pursuer finding the item on a smartphone app and then clicking to buy it. Therin lies the sales pitch. To illustrate the immediacy of mobile shopping, the clothes instantly shift from one woman's body to the other, leaving the prey in her underwear. Nothing wrong with mixing some flight of fancy with reality, is there? The ads go up on YouTube today and will spread to TV on Monday.   brightcove.createExperiences();   brightcove.createExperiences();

Roald Van Wyk Is Berlin Cameron’s New Creative Chief

Ewen Cameron is giving up another one of his hats.

Matt Ryan Becomes Ewen Cameron’s Business Partner

Since Andy Berlin left Berlin Cameron United in 2008, co-founder Ewen Cameron has needed another bona fide business partner.

Real Hip-Hop Network Finds Agency

Berlin Cameron United’s grasp of youth culture—as illustrated in past work for Boost Mobile and VitaminWater—made Atonn Muhammad confident that the shop could tackle advertising for his Real Hip-Hop Network.

ING Direct Lures Teens With Cash, MacBooks, iPods

What's as valuable to teenagers as cash in this stultifying economy? Well, MacBooks and iPod Touches, based on ING Direct's latest marketing push—for a new debit card/online bank account called Money. 

Stoli Lands a New Global Creative Shop

Berlin Cameron United is back in the spirits business.

Four Shops Chase Stoli

Stolichnaya's search for a new global creative agency appears to be down to, well, the last round.