From the Clever to the Bizarre: Auto Brands Make the Darndest Things
Brand Marketing
We live in a world of brand extensions—espresso machines from Starbucks, cooking utensils from the Food Network. There’s little wonder why. Parallel products launched under a major brand name can [...]
How Bentley Blew Past Rolls Royce
Brand Marketing
The long road of the automotive industry is littered with the wrecks of many a brand that broke down along the way—not just the truly awful ones that never should [...]
Agency of the Year: PHD
Brand Marketing
When PHD pitched Unilever’s media business last year in a highly competitive review, the agency’s worldwide chief Mike Cooper hoped his company would win a couple of the marketer’s big [...]
92 Years Young
Brand Marketing
One of the innumerable photo ops during the royal nuptials of William and Kate this past summer took place when a 21-foot-long, wine-red Bentley coasted to a stop at the [...]