Zoolander 2 might not be much of a movie—the upcoming Ben Stiller comedy has been "critically savaged"—but the movie's marketing campaign has been epic.
Specs Age 31 Claim to fame Saturday Night Live cast member; appears in the upcoming Zoolander 2 (in theaters Feb. 12) Base New York
And the Blue Steel delights just keep on coming. Following a Fiat appearance, a bespoke perfume ad campaign and a stunning promotional debut for Zoolander No. 2 on Valentino's catwalk, Derek Zoolander—played by Ben Stiller—has again popped up someplace unexpected but awesome. And he's even more plastic than usual.
The sequel to Zoolander is probably going to be terrible, but—let us finish—the marketing for it is actually pretty cool and inventive.
Maker Studios, a Los Angeles-based startup best known for repping and nurturing pre-existing YouTube talent, is pushing further into creating original scripted content.
In the Web video world, there’s constant debate over whether the industry will ever see a true breakout “hit”—or whether it really needs one. Well, the debate is over because the big hit already happened right under the industry’s nose, and it wasn’t on YouTube or Hulu.
Ben Stiller and Jennifer Aniston doing comedy? Based on their recent movie performances, I wouldn't advise it. Still, once you get past the fact that Stiller looks kind of like Hugh Laurie these days, the pair of stars is likable enough in this promo for Stiller's foundation, which supports educational programs in disadvantaged regions of the world.