Ben Lerer

Discovery Targets Millennials With $100 Million Investment in Digital Media

Discovery is perhaps a brand most known for its television network and productions such as Shark Week or MythBusters. It announced today a unifying partnership of digital media sites with Group Nine Media.

Young CEOs Open Up About Their Failures

In four years, Hiscox U.S.A.'s budget for branded content has jumped from nothing to 15 percent of its overall marketing spend, according to head marketer Russ Findlay.

4 Lessons From Thrillist Media Group’s Success in Both Content and Commerce

When it comes to men's lifestyle content online, Thrillist Media Group believes it has the market covered.

General Electric Creates Apollo-Inspired Sneakers

Would you wear moon boots?

Digital Video Ads That Make You Want to Click

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products.

Don’t Count Out Email Newsletters

While it’s unlikely that a company that focuses on email products alone will be able to survive the harsh online climate, don’t discount the less-than-sexy email newsletter.

6 Keys to Conquering SXSW

Austin’s SXSW is never about just one thing, it’s about one more thing. Brands look to outdo each other, startups look to outshine each other and parties look to be more epic than the last. Starting today with the interactive portion of the festival, Austin is a case study in the social media phenomenon of “fear of missing out,” or FOMO.

Thrillist Is Launching a Tech Publication

At a time when men define themselves by their phones as much as they do their cars, Thrillist Media Group sees an opening for a new Web publication to help young guys shop for tech. Launching on Oct. 23, Supercompressor will take a broader lifestyle approach; it’s not for guys looking to tear apart their motherboards.

Can Publishers Make E-Tail Pay?

In an age where print media is trailing digital growth but display ads still aren’t pulling their weight, publishers are looking to e-commerce to drum up some extra revenue.

Thrillist Media Group Raises Serious Cash

With the announcement of its $13.1 million series A funding round, the men's lifestyle media group Thrillist has a reason to start happy hour early this Friday.