Discovery Targets Millennials With $100 Million Investment in Digital Media
Performance Marketing
Discovery is perhaps a brand most known for its television network and productions such as Shark Week or MythBusters. It announced today a unifying partnership of digital media sites with [...]
Don’t Count Out Email Newsletters
Performance Marketing
While it’s unlikely that a company that focuses on email products alone will be able to survive the harsh online climate, don’t discount the less-than-sexy email newsletter.
6 Keys to Conquering SXSW
Performance Marketing
Austin’s SXSW is never about just one thing, it’s about one more thing. Brands look to outdo each other, startups look to outshine each other and parties look to be [...]
Thrillist Is Launching a Tech Publication
Performance Marketing
At a time when men define themselves by their phones as much as they do their cars, Thrillist Media Group sees an opening for a new Web publication to help [...]
Can Publishers Make E-Tail Pay?
Performance Marketing
In an age where print media is trailing digital growth but display ads still aren’t pulling their weight, publishers are looking to e-commerce to drum up some extra revenue.
Thrillist Media Group Raises Serious Cash
Performance Marketing
With the announcement of its $13.1 million series A funding round, the men's lifestyle media group Thrillist has a reason to start happy hour early this Friday.