Social media? For too many brands, it might feel more like anti-social media. It’s no secret that the rush of consumers and advertisers to Facebook and Twitter has made it ever easier for the masses to be heard—and for brands to mess up.
Having lost badly in the court of public opinion, Belvedere vodka now faces a bona fide legal challenge surrounding its infamous "date-rape" ad. Actress Alicyn Packard, who appeared in the ad, has filed a lawsuit against Bel
Belvedere vodka's recent tradition of whipping up cutesy little ads for its Facebook page hit a snag Friday, when it posted the image above—featuring a dude who clearly doesn't know when to say when. The brand's Facebook and Twitter pages were immediately inundated with howling protests, and the image quickly disappeared—replaced by notes of apology. "We sincerely apologize to any of our fans who were offended by our recent post and related comments. As always, we continue to be an advocate of safe and responsible drinking," the brand says. The ad is way more meatheady than what Belvedere usually posts, which errs on the side of faux-elegance. Check out some other recent ads after the jump. UPDATE: Charles Gibb, president of Belvedere Vodka, adds: "I would like to personally apologize for the offensive post that recently appeared on our Facebook page. It should never have happened. I am currently investigating the matter to determine how this happened and to be sure it never does so again. The content is contrary to our values and we deeply regret this lapse. As an expression of our regret over this matter we have made a donation to RAINN (America's largest anti-sexual violence organization)."