Marketing Decision-Making: Similarity to the 94% Who Don’t Trust Mainstream Media
Performance Marketing
Marketing decision-making is a science for some, a gut reaction for others. And the latter group is concerning, because people are easily misled when presented with things they want to [...]
Resurrection Returns Strong for ABC
ABC on Sunday night notched a significant victory in the prime-time ratings race, as the second installment of its new supernatural drama series, Resurrection, dominated the fiercely competitive 9 p.m. [...]
March Madness Twitter Ads Tip Off After Buzzer-Beater
Performance Marketing
Earlier this afternoon, Seton Hall guard Sterling Gibbs hit a last-second shot to help his college basketball team upset Villanova, and marketers for New York Life and NBC immediately purchased [...]
Solid Sampling for NBC’s Believe
In a night dominated by ABC’s Bachelor postmortem, a special preview of NBC’s new Sunday drama series Believe drew a fair amount of sampling.
Winter Olympics Update: NBC Is In the Pink
While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink.
NBC Breaks a Lot of Eggs to Make its 2013-14 Omelet
Since ER flatlined in 2009, NBC’s Thursday night lineup has been the Drunk Uncle of prime time television.