This Foot-Care Brand Made the First Magazine You Read With Your Feet
Creativity
What better way to sell foot-care products than with an entire magazine for and about feet?
Mr. Peanut, Motivational Speaker, Wants You to Respect the Nuts
Creativity
Planters has reinvented Mr. Peanut yet again, this time as a motivational speaker—voiced by Bill Hader, no less—who seems strangely obsessed with the magical power of his nuts. Each video [...]
The World’s Best Commercials, 2012-13
Brand Marketing
It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions [...]
Kraft Salad Dressing Ad Gets Best Present Ever: A Slap From One Million Moms
Creativity
Kraft's saucy ad campaign (via ad agency Being) for its Zesty Italian salad dressing launched in early April, but it's taken a rebuke from One Million Moms to give it [...]
Paris Agency Introduces Come4.org, a Porn Site Devoted to Charity (NSFW)
Creativity
What if being bad could do some good? That's the question asked by Come4.org, which describes itself as "the first user-generated, nonprofit pornography site devoted to funding charitable and ethically [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing