EBay Opens Up Its Data for Ad Targeting
Performance Marketing
Retailers possess a crazy amount of really valuable data for advertisers—e.g., what products someone has bought or have browsed through and may one day buy, potentially sooner if they’re shown [...]
Seven Behavioral Ad Companies Called Out
Performance Marketing
Seven companies from the online data targeting world were urged to modify the way they inform consumers and enable them to opt-out of behavioral ads in order to conform to [...]
Ad Industry Rebrands Self-Regulatory Unit
Brand Marketing
Changing the name of an organization is often more internal politics than external policy. But in the case of the National Advertising Review Council—now known as the Advertising Self-Regulatory Council—the [...]
NARC Moves to Enforce Industry’s Digital Privacy Standards
Performance Marketing
There was some fortuitous news for the advertising industry out of Washington Tuesday: At a time when the industry is trying to demonstrate to government regulators that it can police [...]
Advertisers Move to Stop Digital Privacy Regulations
Performance Marketing
In yet another attempt to keep the government from stepping in with regulations about consumers' privacy online, the advertising industry has decided to expand the scope of its self-regulatory program.
Privacy Legislation Stalled in House
Performance Marketing
A House subcommittee held its fourth hearing on Internet privacy this year Thursday, but the unmistakable conclusion from it was that Congress has gotten no closer to passing any legislation [...]