Why Advertisers Should Care About the White House Report on Big Data and Privacy
Performance Marketing
The government has put out yet another report on big data and privacy, buzzwords that have scared consumers and dominated press headlines. So is this latest report something advertisers should [...]
Mozilla Moves Ahead With Do Not Track Browser
Performance Marketing
Much to the disappointment of the digital advertising establishment, Mozilla is going ahead with plans to automatically block third-party cookie tracking in its Firefox browser.
Small Internet Businesses Head to Hill With Mozilla Topping Agenda
Performance Marketing
Small Internet publishers have been to Washington before to tell their story, but this time they are gathering with a singular purpose: to persuade lawmakers to put more pressure on [...]
Poll: Targeted Advertising Is Not the Bogeyman [Updated]
Performance Marketing
Consumers may be worried about Internet privacy, but targeted advertising is the least of them. In fact, only 4 percent were concerned about behavioral targeting, according to a Zogby Analytics [...]
How Facebook’s Partner Categories Level the Playing Field—for Good
Performance Marketing
Facebook would seem to be an ideal ad vehicle for small local businesses. But it's never lived up to its promise. Until maybe now.
Want to Opt Out of Targeted Mobile Ads? There’s an App for That
Performance Marketing
The mobile counterpart to the ad industry's ad choices self-regulatory program that allows consumers to opt-out of online-targeted ads is finally here. And yes, there's an app for it.