behaviorally targeted advertising

Why Advertisers Should Care About the White House Report on Big Data and Privacy

The government has put out yet another report on big data and privacy, buzzwords that have scared consumers and dominated press headlines. So is this latest report something advertisers should care about?

Report: Ad Networks Adhering to Strict Privacy Guidelines

In a perfect world, the Network Advertising Initiative's annual compliance report would have come out before 60 Minutes trashed the data tracking and collection on the Web for interest-based advertising.

Advertisers Pay 3 Times More for Cookie-Based Ads

A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads.

Consumer Confidence in Online Privacy Hits 3-Year Low

The more consumers learn about how businesses track them online, the more worried they are about protecting their online privacy. In fact, consumer online trust has hit a three-year low, according to new data from Truste, a global data privacy management company.

W3C Group Rejects Industry Do Not Track Proposal

The advertising industry suffered a setback late last night when the Tracking Protection Working Group of the World Wide Web Consortium rejected the Digital Advertising Alliance's draft proposal for a universal Do Not Track standard.

Mozilla Moves Ahead With Do Not Track Browser

Much to the disappointment of the digital advertising establishment, Mozilla is going ahead with plans to automatically block third-party cookie tracking in its Firefox browser.

Small Internet Businesses Head to Hill With Mozilla Topping Agenda

Small Internet publishers have been to Washington before to tell their story, but this time they are gathering with a singular purpose: to persuade lawmakers to put more pressure on Mozilla to change its plans for blocking third-party advertisers cookies by default in its Firefox browser.

Poll: Targeted Advertising Is Not the Bogeyman [Updated]

Consumers may be worried about Internet privacy, but targeted advertising is the least of them. In fact, only 4 percent were concerned about behavioral targeting, according to a Zogby Analytics poll commissioned by the Digital Advertising Alliance.

How Facebook’s Partner Categories Level the Playing Field—for Good

Facebook would seem to be an ideal ad vehicle for small local businesses. But it's never lived up to its promise. Until maybe now.

Want to Opt Out of Targeted Mobile Ads? There’s an App for That

The mobile counterpart to the ad industry's ad choices self-regulatory program that allows consumers to opt-out of online-targeted ads is finally here. And yes, there's an app for it.