Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy
Brand Marketing
Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to [...]
Welcome to Whatever, USA, Bud Light’s Big Party for a Few Fans
Brand Marketing
Last year Bud Light took experiential marketing to a new level with its secret party town, Whatever, USA, which turned Crested Butte, Colo., into a giant, all-expenses-paid beer bash for [...]
This Pabst Blue Ribbon Fan Art Will Appear on 6 Million Cans
Creativity
Pabst Blue Ribbon is generally known for its no-frills approach to classic can design and, you know, beer in general. But soon its tall boys will be sporting a pretty [...]
Infographic: Here’s Just How Much Crappy Beer Americans Are Drinking
Creativity
Sure, we Americans drink a whole lot of light beer, but do you realize just how much? The infographic below from the team at alcohol-fueled site VinePair shows the staggering scope [...]
My Goodness, a Blonde Guinness!
Brand Marketing
Like so many foreigners before it, Ireland’s most famous beer brand is hoping that an all-American look will make it more popular in the U.S. Guinness will debut a Blonde [...]
David Duchovny Daydreams of Life as a Russian in Beer Ad Exalting the Motherland
Creativity
Is Special Agent Mulder looking to defect? In a decidedly unexpected career move, David Duchovny appears in this two-and-a-half minute rah-rah-Russia commercial for Siberian Crown beer.