Refinery29 Expands on Women’s Lifestyle Coverage to Include Hard News
Performance Marketing
Refinery 29 has made a name for itself as a place for millennial women to learn more about fashion and beauty. Now, the media company is expanding its reach to [...]
Yahoo Beauty Won’t Ignore Men
Performance Marketing
Yahoo Beauty believes that the b-word isn't just for women. The newest digital magazine for the Sunnyvale, Calif.-based company—which launched today with sponsor L'Oréal USA—will publish content that appeals to [...]
At Your Service! Really!
Performance Marketing
I had to meet a friend unexpectedly at the hospital the other day. As you would expect, my mind was racing with all sorts of "what ifs." I was wondering [...]
How Real Women Would Actually Respond to a Dove ‘Experiment’
Creativity
Every time Dove launches a new effort to remind women they're beautiful, the brand seems to pause first to also remind women how much they hate themselves.
This Agency Develops New Brand Categories
Brand Marketing
Specs Who (From left) Michael Lastoria, managing partner; Ashley Heather, co-president, chief digital officer; Sarrah Hallock, co-president, COO; and Doug Jacob, CEO
Allure Rolls Out Mobile-Optimized Site
Performance Marketing
Beauty magazine Allure is rolling out a mobile site today that lets users sift through its 5,000-plus reviews while on the go—and should prove especially useful for point of purchase [...]