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Refinery29 Expands on Women’s Lifestyle Coverage to Include Hard News

Performance Marketing

Refinery 29 has made a name for itself as a place for millennial women to learn more about fashion and beauty. Now, the media company is expanding its reach to [...]


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Yahoo Beauty Won’t Ignore Men

Performance Marketing

Yahoo Beauty believes that the b-word isn't just for women. The newest digital magazine for the Sunnyvale, Calif.-based company—which launched today with sponsor L'Oréal USA—will publish content that appeals to [...]

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At Your Service! Really!

Performance Marketing

I had to meet a friend unexpectedly at the hospital the other day. As you would expect, my mind was racing with all sorts of "what ifs." I was wondering [...]

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How Real Women Would Actually Respond to a Dove ‘Experiment’

Creativity

Every time Dove launches a new effort to remind women they're beautiful, the brand seems to pause first to also remind women how much they hate themselves. 

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This Agency Develops New Brand Categories

Brand Marketing

Specs Who (From left) Michael Lastoria, managing partner; Ashley Heather, co-president, chief digital officer; Sarrah Hallock, co-president, COO; and Doug Jacob, CEO

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Allure Rolls Out Mobile-Optimized Site

Performance Marketing

Beauty magazine Allure is rolling out a mobile site today that lets users sift through its 5,000-plus reviews while on the go—and should prove especially useful for point of purchase [...]