Each month, we look at Facebook IQ's data-based charts, called Topics to Watch, to see what kind of subjects marketers should be looking out for on the social network.
On a recent afternoon in the Le Labo boutique on 29th Street in Manhattan, a well-dressed professional woman sought out the sales associate and wasted no time getting to her point. She was visiting from California, she said, and wanted to buy the scent (Tubereuse 40) sold only in New York. "We don't have that in L.A.," she said, sounding a bit pouty.
Every brand hopes for a free plug on TV—"earned media," as the trade calls it—but endorsements don't get much better than they did on Oct. 25, 2012.
Weight Watchers has changed a lot in the years since Queens housewife Jean Nidetch started the company after a neighbor assumed she was pregnant (she wasn't).
Considering its obsession with the new and innovative, the beauty industry has remained surprisingly stagnant over the past half century, with 70 percent of the $60 billion makeup market still under the control of just 10 conglomerates. Something that has changed drastically, however, is buyer behavior.
Sanctuary Spa, a skincare brand in the U.K., conducted a survey that found a disturbing 40 percent of women feel ready to burn out at any moment. Maybe it's because 70 percent feel pressure to be perfect. Or because they accomplish an average of 26 tasks a day. Whatever the reason, someone has to tell us to quit running ourselves into the ground. Who better than women who've been there before?
Here's a nifty way to get the average magazine peruser to put a product sample to good use. Neutrogena and agency DM9DDB worked with Brazilian weekly Caras to create a special cover featuring actress Giovanna Ewbank. The issue also came with a set of Deep Clean wipes, so readers could rub the makeup off her face.
For cosmetics brands, touting a particular product's capabilities—that it gets rid of redness, say, or makes your face radiate—is standard. But that method of advertising can often impose a certain beauty ideal, one that is impossible for most women to meet.