Beats Music

Brands Go Digital in Extended Sponsorships With Music Festivals

Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making a big digital push that extend sponsorships long after the music stops playing.

Apple Will Pay $3 Billion for Beats Electronics

Apple has confirmed to the The New York Times that it will purchase Beats Electronics for $3 billion. 

Will Beats Help Apple Solve Its Millennial Problem?

Apple's rumored decision to purchase Beats Electronics for a vast $3.2 billion has puzzled many across the tech sphere. But, there may be a simple answer: Purchasing the Jimmy Iovine and Dr. Dre empire may give Apple a slice of the millennial pie.

7 Concerns About the Apple-Beats Deal

With Apple reportedly buying his music brand, Dr.

Report: Apple Buying Beats Electronics for $3.2 Billion

Apple is in talks to acquire Beats Electronics for $3.2 billion, the

Ellen DeGeneres Is a Dancing Goldilocks in Beats Music’s Super Bowl Ad

Ellen DeGeneres will be among the parade of celebrities in this Sunday's Super Bowl, as she dances with bears and wolves in a stylish and amusing Goldilocks and the Three Bears parody for Beats Music, the subscription-based online music-streaming service.