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Brands Go Digital in Extended Sponsorships With Music Festivals

Brand Marketing

Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making [...]


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Ellen DeGeneres Is a Dancing Goldilocks in Beats Music’s Super Bowl Ad

Creativity

Ellen DeGeneres will be among the parade of celebrities in this Sunday's Super Bowl, as she dances with bears and wolves in a stylish and amusing Goldilocks and the Three [...]