With Labor Day in the rearview mirror and the holidays on the branding-world horizon, digital marketing is getting back into full swing after a hot, long summer. Here are a dozen stats that got our attention this week:
Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard than wading through the jam-packed neighborhood Kroger, and Amazon and eBay and Overstock sell, well, everything. Who needs retail anymore?
For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them.
The Electric Daisy Carnival is one of the biggest electronic dance music festivals of the summer, spanning three days and attracting hundreds of thousands of partiers.
Sometimes you need to drink rosé right now, and leaving the beach to fetch it sounds like far too much work. At least, that's the idea behind Rosé Time, a new Apple Watch app created for this year's Cannes Lions festival.
Beacons have been a buzzy topic for digital marketers in the past year, but mostly, brands have just used them to push out offers and coupons. Now, Medea—a maker of techy vodka bottles—has an interesting use case on how to use the small location-based markers.
Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players in 2014.
Once the hip place for college kids to load up on ironic T-shirts and random tchotchkes, Urban Outfitters is now trying to get some of