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12 Bite-Size Digital Marketing Stats That Intrigued This Week

Performance Marketing

With Labor Day in the rearview mirror and the holidays on the branding-world horizon, digital marketing is getting back into full swing after a hot, long summer. Here are a [...]


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3 Ways in Which the Electric Daisy Carnival Is All About Mobile Branding

Performance Marketing

The Electric Daisy Carnival is one of the biggest electronic dance music festivals of the summer, spanning three days and attracting hundreds of thousands of partiers.

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Tap This Apple Watch App at Cannes, and Someone Will Bring You a Glass of Rosé

Performance Marketing

Sometimes you need to drink rosé right now, and leaving the beach to fetch it sounds like far too much work. At least, that's the idea behind Rosé Time, a [...]

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This Vodka Brand’s App Uses Beacons to Light Up Bottles With Custom Messages

Performance Marketing

Beacons have been a buzzy topic for digital marketers in the past year, but mostly, brands have just used them to push out offers and coupons. Now, Medea—a maker of [...]

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This Year’s 10 Biggest Shifts, Shake-Ups and Surprises in Mobile Marketing

Performance Marketing

Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted [...]

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Urban Outfitters Tries Pinging Your Phone in the Fitting Room

Performance Marketing

Once the hip place for college kids to load up on ironic T-shirts and random tchotchkes, Urban Outfitters is now trying to get some of