ESPN Launches College Football Playoff Hype in Preseason
Brand Marketing
ESPN is hard at work, creating buzz for the inaugural year of the College Football Playoff (CFP).
Twitter, ESPN to Stream Bowl Game Replays via Tweets
Performance Marketing
Twitter may or may not be a media company, but it’s sure making moves in that direction, positioning itself as a de facto media distributor.
Gang-Tackling TV’s Ratings Roster
Television is a football-delivery mechanism that occasionally transmits the odd episode of NCIS, so it should come as no surprise that National Football League and college games accounted for the [...]
Bowling Them Over: BCS Has ESPN Seeing Green
Despite the name and the venue, the game formerly known as the uDrove Humanitarian Bowl is anything but small potatoes. Rechristened the Famous Idaho Potato Bowl earlier this summer, this [...]