British cereal brand Alpen sends up sunny start-your-day-right clichés in two fun 30-second ads by BBH London—because a good breakfast cereal can't guarantee you'll have a good day ... but at least you'll enjoy the meal.
Yum! Brands has named one of its veteran executives to fill Pizza Hut's vacant U.S. chief marketing officer slot. David Timm will move from KFC to fill the post, the client confirmed today. Timm served as CMO of the U.K. and Ireland operation of Yum's KFC restaurant chain. His successor in that job has not been named.
Boy, a lot of creeps work at Tesco these days. Or so it would seem from BBH London's "Spookermarket" campaign, which includes an amusing 90-second hidden-camera video, shot in one of the British chain's stores.
Christmas storytelling is an annual rite of advertising one-upsmanship in Britain. But how can you weave a heart-warming tale while still keeping your product front and center? U.K. grocery chain Waitrose has found one solution by focusing on something that differentiates its staff. Employee-shared ownership in the company, which would normally be the driest of dry topics, takes a charming turn in the store's new holiday spot from BBH London. A real employee, Adejumoke Sanusi of Ilford, was even cast to play herself. The ad follows the story of an introverted young woman tackling a holiday baking challenge for school. Unlike the fantastical whimsy of advertisers like John Lewis, this ad is far more grounded in the reality of why you'd actually need to turn (time and again) to a helpful grocery clerk. It likely won't leave you wiping tears from your eyes, but on the other hand, you'll probably at least remember what was being advertised. By the way, the soundtrack comes from an interesting source: Members of the public joined a "Donate Your Voice" effort to create the track, a cover of Dolly Parton's "Try." The song is available for purchase on iTunes, with proceeds going to three U.K. charities.
The KFC toasted burrito is all about getting more from your lunch break. Like, say, meeting, courting and marrying the love of your life.
This week, Starbucks shows some love for the most hated day of the week, Dean Winters brings more mayhem for Allstate, and Internet Explorer—like many of us—is nostalgic for the '90s.