Star Wars’ Adam Driver Lands Lead Role in Snickers’ Super Bowl LI Ad
Brand Marketing
Today, Mars North America announced that Adam Driver of Girls and Star Wars fame will play the lead role in its upcoming Super Bowl LI ad.
Bacardi and Swizz Beatz Just Created a New Kind of DJ Experience on Instagram
Performance Marketing
Bacardi today is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature.
The 10 Best Ads of 2016
Brand Marketing
It’s been an undeniably rough year, but at least we had some brilliant advertising along the way to inspire, amuse and delight us. Adweek’s picks for the 10 best ads [...]
Can You Figure Out the Mystery Inside This Remarkable Ad About High School Love?
Creativity
Here's a pretty amazing ad from BBDO New York, with a mystery at its core.
How an Unknown Agency Came From Nowhere to Score America’s 2 Biggest Media Accounts
Agencies
Last December, an agency with no name, no office and no full-time employees shocked the media buying and planning world, without warning, by scooping up the lion's share of the [...]
Pedigree Shows You How to Survive a Clinton or Trump Rally Even If You Support the Opponent
Creativity
The U.S. may be embroiled in one of the—if not the—most miserably vitriolic presidential battles in its history. But Pedigree wants to remind Americans that we can all agree on [...]