Over the past year-plus, Mattel has brought Barbie into the 21st century with the help of its evp and chief brand officer, Juliana Chugg, and creative agency BBDO San Francisco.
From Snickers' point of view, skipping its YouTube preroll ads is just as bad skipping one of the Mars candy brand's chocolaty treats when you're hungry. So, to boost viewer engagement in the prerolls, Impact BBDO in Dubai just unwrapped "Pre-Video Videogames"—ads you can actually play that are also packed with loud, silly hunger scenarios.
Snickers, a fan favorite with its Super Bowl spots over the past decade, is upping the ante for 2017 by planning the first live commercial ever to air on the big game.
Mattel has had a lot of success modernizing the perception of Barbie over the past few years, by focusing on her power to help girls imagine a powerful and fulfilling future for themselves.
Last year, Middle Eastern clothing chain Centrepoint launched what surely ranks as the most existential retail campaign of all time. In "Sabotage," a charmingly fatalistic black-and-white spot from Impact BBDO Dubai, the brand stranded a pouting, nattily attired hero on some railroad tracks with a train fast approaching. Now, the marketer hits an even more harrowing note with a stylish monochrome commercial called "Lies." It uses a fiendishly fiery visual metaphor to remind us that life is full of nasty—often deadly—surprises that can come at us from anywhere, at any time, filling our day with heartache and despair.
Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]
When your scruffy, half-frozen future self travels back in time with a message of life-changing import, what are you going to do? Scarf down a Snickers, of course! That's the plot of this ad for the Mars candy bar from Impact BBDO in Dubai, United Arab Emirates, which puts a different spin on the time-tested "You're Not You When You're Hungry" template.
Today, Mars North America announced that Adam Driver of Girls and Star Wars fame will play the lead role in its upcoming Super Bowl LI ad.
Until now, we could only imagine the awesomeness that would ensue if KITT and Michael of Knight Rider, Cliff and Norm from Cheers and Sesame Street's Big Bird starred in the same commercial. But behold—a TV fanatic's crossover dream come true.