WWTT? You Can Attend a Virtual Dog Adoption Interview, Thanks to Pedigree
Performance Marketing
If you're looking for a furry best friend, stay at home orders don't have to keep you from finding them, thanks to Pedigree. The brand, best known for its dog [...]
Dads Play Barbie With Their Daughters in the Doll’s Latest Charming Effort to Modernize
Creativity
Mattel has had a lot of success modernizing the perception of Barbie over the past few years, by focusing on her power to help girls imagine a powerful and fulfilling [...]
This Clothing Retailer Has the Perfect Fashions for When a Burning Piano Falls on You
Creativity
Last year, Middle Eastern clothing chain Centrepoint launched what surely ranks as the most existential retail campaign of all time. In "Sabotage," a charmingly fatalistic black-and-white spot from Impact BBDO [...]
Our First Arc Awards Winners Represent the Best in Branded Storytelling
Brand Marketing
Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons [...]
BBDO New York Builds Its Strategy Team With a New Chief Marketing Officer
Agencies
Today BBDO hired Tara DeVeaux as chief marketing officer in its New York headquarters.
Eat a Snickers or Risk Becoming a Frozen Husk of Your Former Self, Candy Bar Warns
Creativity
When your scruffy, half-frozen future self travels back in time with a message of life-changing import, what are you going to do? Scarf down a Snickers, of course! That's the [...]