Grey in Toronto nabbed the first Grand Effie award for a Canadian agency tonight at the Effie Awards.
From classic hilarity to emotional lifetimes lived in three minutes or less, BBDO's wide spectrum of top-quality work in 2015 is largely what earned the storied shop its status as […]
Add the mind-numbing slowness of '90s dial-up Internet, the panic surrounding the Y2K bug and the hair styles of the '80s to the list of reasons why bite-size Twix candy bars weren't introduced years ago.
GE generally does a good job of telling stories around technology that's diverse and specialized. A new collection of two-minute spots from BBDO New York is no exception. There are three videos in the series so far, all beautifully shot and edited. One introduces a jet-skiing Japanese doctor who uses the brand's portable medical equipment to tend to patients on the country's islands. A second interviews the inhabitants of another island halfway around the world, in Scotland, that gets power from underwater turbines made by GE. The third features a young boy in China taking his first flight to meet his soccer heroes, thanks to GE's jet technology. The ads are a little heavy-handed in their sentimentality at moments and could probably accomplish the same thing in a smaller window, but the slower pacing isn't altogether unpleasant. They also aren't quite as inventive as the brand's recent, trippy spot that envisioned some of the same products through the eyes of a child. But they do have the narrative appeal and human element that was missing from the clips of GE's research lab equipment smashing random objects, or the the shipping container dance that the brand choreographed. The global scope also brings to mind IBM's recent 60-commercial opus for the Masters, but with a somewhat less granular, more humble approach not aimed at proving that the brand is in fact everywhere at once—though it's still easy to imagine that it is.
After a four-month review Tiffany & Co. has a new global creative partner: Ogilvy & Mather. The WPP agency will service the business out of New York and Paris.
Mexican avocado producers want consumers to think beyond guacamole and are prepping new marketing initiatives to take the fruit from exotic to everyday use.
Next month, Facebook’s COO Sheryl Sandberg will publish her book, Lean In. Among other things, it’s been reported that Sandberg believes that, as women, we hold ourselves back by lacking self-confidence, not raising our hands and pulling back when we should be leaning in.
Belvedere Vodka said it selected BBDO in New York to handle a new creative project for the upscale spirit. The Omnicom agency won the business after a review which also included 72andsunny. The MDC affiliate declined to comment.