Ad of the Day: Girls Become Professionals Ahead of Their Time in Barbie’s Cool New Ad
Brand Marketing
Empowering isn't the first word that comes to mind when you think of Barbie. That's especially been the case over the past decade, as consumers have voiced problems with the [...]
These 16 Videos Are Each a Case Study in Nailing the Right Tone for the Right Audience
Brand Marketing
Only a fool (or a brand with billions to spend on media) tries to be all things to all people. That's why Adweek's Watch Awards honor the year's top online [...]
These Compelling Campaigns Are the Gold Standard for Sports Advertising
Brand Marketing
The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold [...]
Clio Sports Awards Reveals Its 2015 Gold, Silver and Bronze Winners
Brand Marketing
Clio Sports, an event honoring excellence in sports marketing and advertising, announced its gold, silver and bronze shortlist winners for the second annual Clio Sports Awards Monday.
Leo Burnett Toronto Wins Big at Webby Awards for ‘Like a Girl’ Campaign
Brand Marketing
Results from the 19th Annual Webby Awards are in, and Leo Burnett Toronto scored a top honor, claiming the title of Webby Agency of the Year.
Jennifer Hudson Helps Others Dream Fearlessly in Regional Super Bowl Spot
Brand Marketing
Award-winning singer and actor Jennifer Hudson is fronting American Family Insurance's new #DreamFearlessly ad campaign, which debuts in regional broadcasts of the Super Bowl on Feb. 1.