Following his surprise exit from American Media Inc.
It looks like Bauer Publishing’s ambitious plans for a new celebrity weekly might have been a bit too ambitious.
At a time when young stars like Kim Kardashian, Miley Cyrus and Selena Gomez are minting money for magazines, Bauer is making quite a different statement with the cover choice for the first issue of its new celebrity weekly, Closer: Valerie Harper.
In a counterintuitive move given the sorry state of newsstand sales, Bauer Publishing, the company behind single-copy staples like Woman’s World, In Touch and Life & Style Weekly, is launching three new newsstand magazines: women’s weekly Closer, tween title Girl&
Once upon a time, the hottest kind of publisher to be in the U.S. was a European one. Companies like Bonnier, Dennis, Emap, Bauer and Hachette Filipacchi established footholds in the States with buzzy titles, made big acquisitions and touted cross-Atlantic success of the Euro business model (heavy on newsstand sales, light on subscriptions).
Jared Shapiro, the editorial director of news and entertainment at Bauer Publishing’s celebrity weeklies In Touch and Life & Style, is jumping from the world of teen moms and Hollywood gossip that of high-end glossies.
With their regularly rotating casts of Teen Moms, Kardashians and Brangelinas, it’s not unusual for celebrity weeklies to have a bit of cover story overlap. But the latest issues of OK! Weekly and Life & Style are so nearly identical that they might have you doing a double take at the drugstore checkout.
Bauer Publishing doesn’t have too much to be thankful for this year. A day before the Thanksgiving holiday, the celebrity weekly publisher dropped the news that it would reduce the rate base for its low-priced magazines In Touch and Life & Style, citing soft newsstand sales brought on by the tough economy.