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Nascar Is Ready for Its Closeup

Convergent TV

After a four-year dry spell, Dale Earnhardt Jr. on June 17 raced to his first Nascar Sprint Cup win in 144 tries, beating the field at Michigan International Speedway with [...]

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Nintendo Promises to Revolutionize TV, Somehow

Performance Marketing

Nintendo wants to steal some of Xbox’s—and maybe Apple’s—living room thunder before it’s too late. And today, during the company’s press event at E3, it boldly promised to do just [...]