Ad of the Day: Adidas
Brand Marketing
If there's one thing I love, it's watching my favorite sports organization score a goal unit against the sports organization from that place I've always hated. Seriously, I am occasionally [...]
Nike and Wieden pay tribute to ’90s hip-hop
Creativity
Back in the '90s, it seemed like pro athletes were lining up for the chance to put out terrible rap albums. Now, Nike and Wieden + Kennedy revisit those days [...]
Dwight Howard sick of the Kobe/LeBron ads
Creativity
Kobe Bryant and LeBron James's new NBA playoff-themed ads for Nike (above) and Vitaminwater (below) have sparked a lot of excitement—particularly from Dwight Howard. But not in a good way. [...]
Basketball is religion in TNT’s new NBA ads
Creativity
Here's another case of strange marketing bedfellows, as TNT and Sony Pictures team up to cross-promote the NBA playoffs and the movie Angels & Demons. The resulting mashup is interesting [...]
Hoops coaches strip for a ‘Guitar Hero’ spot
Creativity
Here's the new Guitar Hero commercial with college-basketball coaching legends Bob Knight, Rick Pitino, Roy Williams and Mike Krzyzewski yukking it up with Metallica. As Guitar Hero's Risky Business ads [...]
Adidas’s NBA stars finally make it to college
Creativity
Here's a fun idea from Adidas. To celebrate March Madness, it's taking four of its endorsers who jumped straight from high-school basketball to the NBA and imagining them on the [...]