Team USA once again had a great night in Rio, staying on top in the medal count (now 32). Here are the most important stories for marketers to know about the last 24 hours of the Olympics:
The Olympics is an amazing time. It's a time when athletes who spend most of the season as rivals come together for their country, set egos aside and unite as one team.
Once the domain of true crime series and procedural drama reruns, Saturday nights are suddenly getting a lot more competiteve on broadcast TV.
This week, Adweek is highlighting style and smart technology for travelers on the move and hobbyists happy to stay at home and play. Take a look:
Sorry, LeBron James, but rising star Stephen Curry is poised to be the marketing face of NBA All-Star Weekend in New York.Curry will star in a spree of new TV ads this week for sponsors Unilever, Express and Under Armour. His high profile will help position him as the league's next big athletic endorsement star in the vein of James, Kevin Durant and Kobe Bryant.
John Wall's new Adidas shoe just dropped at Foot Locker. And according to this new ad, it might just be the beginning of something both great and terrible.
Slam poetry nights can be awkward, but Los Angeles Clippers star Blake Griffin makes it look easy—his specialty in any environment—in a new series of videos for Vizio.The ads, by David&Goliath, have the basketball star waxing poetic about his bobblehead, his tearaway pants and even his mouthguard. He's got the requisite pauses and sighs down to an art. Still, he probably shouldn't quit his day job.The clips are part of Vizio's slam dunk poetry campaign, which also includes a nifty feature on its microsite where it will compose a Griffin-esque poem based on your name and an item of your choice. Unfortunately, the power forward isn't available to recite these ditties. (He is available in gif form on this Tumblr, though.)So, grab yourself a seat at a dimly lit table, order a stiff drink and appreciate these works brought to you by Griffin.Credits below.
Global design firm AKQA and ubiquitous shoe manufacturer Nike have collaborated on a full-size LED basketball court for Nike Rise, a program designed to train Chinese youth based on the techniques and practice drills of Kobe Bryant.
Nike doesn't want Brazil to linger on its loss in the World Cup. Instead, the brand's new ad is aimed at pumping up the passionate nation of sports fans for their next global event: the 2016 Olympics.
Euroleague ballers Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez hoop it up poolside and make a big splash in Crispin Porter + Bogusky London's new Turkish Airlines spot that builds up to an amazing aqua-dunk.