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Dick’s Sporting Goods Makes a Baseball Ad for the Ages

Brand Marketing

IDEA: So much sports advertising is about glitz, glamour and superstars being superhuman. Dick's Sporting Goods wants no part of that. "You see Rory and Tiger out there hitting golf [...]


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Play Ball: Tribune, DirecTV Sign New Carriage Deal

Convergent TV

Just in time for baseball season, Tribune Broadcasting and DirecTV signed a new carriage agreement covering Tribune's 23 TV stations in 19 markets and the national cable network WGN America.

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Krasinski and Baldwin Playing With Fire in Latest New Era Spot

Creativity

The Red Sox and Yankees begin another series tonight, which means yet another installment—the fifth overall—in New Era's trash-talking ad series (via the Brooklyn Brothers) between Boston fan John Krasinski [...]

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Easton’s Slugger Can Hit Damn Near Anything

Creativity

Earlier this month, Easton sports gear scored a viral hit with its "Ultimate Batting Practice" video, which was viewed more than 2 million times on YouTube. Well, if you liked [...]

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New Era Takes Baldwin-Krasinski Rivalry to the JumboTron

Creativity

With the Yankees and Red Sox tied atop the American League East and playing each other this weekend, it's time for Alec Baldwin and John Krasinski to renew their trash-talking [...]

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MLB Goes Tweet-Crazy for Home Run Derby

Performance Marketing

Major League Baseball is going all-out with “one of the most immersive social media events in MLB history” for tonight’s Home Run Derby, where some of baseball’s top batters will [...]