Evangelizing Analytics Through Baseball
Performance Marketing
What do you think that ERA (Earned Run Average) stands for? If you can paint the quality of a baseball pitcher with a bunch of statistics and indices like that, [...]
This Kansas City Agency Created a Smart Baseball That Doubles as a Digital Time Capsule
Performance Marketing
With Kansas City coming off two back-to-back World Series appearances, baseball fervor in the Midwestern market this weekend is higher than usual for the hometown Royal's opening game on Sunday.
Any Time Is Search Time for Consumers
Performance Marketing
At a baseball game the other day, I couldn't help but notice how many people in my seating area were busy looking at their phones, phablets or tablets. Baseball, with [...]
National Baseball Hall of Fame’s App Pings You With Location-Based Facts
Performance Marketing
With Major League Baseball season less than a week away, the National Baseball Hall of Fame is tapping into sports fans' addiction to their smartphones this
Now Your Whole House Can Be a Shrine to Fenway’s Green Monster, Thanks to Benjamin Moore
Creativity
For many Red Sox fans, the only thing more iconic about Fenway Park than chanting "Yankees suck" is the Green Monster, and now you can bring a taste of that [...]
Class Act: Outgoing Pitcher David Price Buys Full-Page Newspaper Ad to Thank Tampa Bay
Creativity
Today is David Price's first day as a Detroit Tiger, and while most pro athletes would be focused on winning over the new home crowd, he made it clear this [...]