You Need More Than Great Ads to Win at Cannes
Brand Marketing
Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year, up [...]
British Airways Expands Its Relationship With BBH
Brand Marketing
Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of [...]
TBWA Recasts Again Atop Its Creative Department in L.A.
Brand Marketing
For the second time in as many years, TBWA is recasting at the top of the creative department of its largest office, according to sources.
BBH, PHD Take Global Lead on Newell Rubbermaid
Brand Marketing
Newell Rubbermaid is consolidating its lead global agency roles for advertising and media buying. Bartle Bogle Hegarty will lead creative for the conglomerate out of its New York office, with help [...]
What Paul Venables Learned from Maya Angelou
Brand Marketing
Being a creative leader means taking a bullet for an underling and identifying other leaders. Rarely does the job involve actually making ads, but it’s healthy to do a bit [...]
Lufthansa, British Airways Launch Global Reviews
Brand Marketing
Summer suddenly feels like airline review season. Just as Lufthansa confirmed a global review of its media business, British Airways acknowledged that it is reviewing its global creative account. Mindshare [...]