In a Busy Week, PlayStation Teases Games, Touts Streaming Service and Hires a New Agency
Brand Marketing
It has been a busy week for Sony PlayStation.
After 15 Years With BBH, Johnnie Walker Picks a New Agency
Brand Marketing
Diageo has awarded Johnnie Walker, its global marquee creative account, to Anomaly after a pitch that included 15-year incumbent Bartle Bogle Hegarty as well as BBDO, Ogilvy & Mather and [...]
Accounts in Review: U.S. Army Starts Search as American Family Insurance Winds Down
Brand Marketing
The U.S. Army has begun a review of all of its marketing services, an account with annual media spending of at least $180 million that's now shared by units of [...]
Even BBH’s Rivals Wonder Why Johnnie Walker Is in Review
Brand Marketing
Diageo’s $40 million global creative review of its marquee Johnnie Walker brand has caught many by surprise, given the sales growth the brand has enjoyed under longtime lead agency Bartle [...]
Accounts in Review: NBA, Brown-Forman Pick Finalists
Brand Marketing
It's crunch time in several searches right now. Reviews involving the NBA, Brown-Forman spirits and Diageo's Johnnie Walker are all down to a final few, with presentations slated for the [...]
UPDATED: Infiniti, at Last, Picks a New Global Lead Agency
Brand Marketing
Infiniti, in a long-running review that lived up to its name, has selected Crispin Porter + Bogusky to lead its global creative efforts, the automaker has confirmed. Crispin, a unit [...]