Doctor Doom vs. Captain Optimist: Why AAM Numbers Don’t Tell The Full Newsstand Story
Last month, Baird Davis – or Doctor Doom as he was called in a post by BoSacks – pointed out that the newsstand was dying. Davis used Alliance for Audited [...]
JCPenney One of 10 Brands Predicted to Die in Next Year
Brand Marketing
As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1 [...]
Microsoft Would Reportedly Pay $1 Billion for Nook’s Digital Assets
Performance Marketing
Microsoft is willing to pay $1 billion for Nook Media's digital assets, Tech Crunch reported, citing internal company documents. Since the story broke early today, Barnes & Noble shares jumped [...]
Pinterest App Debuts on Nook
Performance Marketing
Pinterest is now available from Barnes & Noble's curated app store, and the app will come preinstalled on the Nook tablet like Twitter and Facebook are, according to MediaBistr
What Bookstore Closings Mean for Niche Mags
Performance Marketing
First Borders goes away, and now Barnes & Noble has said it would close one-third of its stores over the next decade, or about 20 locations per year.
Tylenol Recovers
Brand Marketing
After years of recalls and plant shutdowns, the pain reliever’s reputation bounced back, landing it at the top of YouGov BrandIndex’s list of brand gainers for the month of May.