What Brands Need to Know About Gen Z to Reach the New Generation of Consumers
Brand Marketing
Gen Z could not be more different from the millennial generation, according to a new study from ad agency Barkley and FutureCast. The problem, though, is that marketers are already [...]
Applebee’s Picks Kansas City’s Barkley as Its New Creative Agency
Brand Marketing
Top American casual chain Applebee's Neighborhood Grill & Bar, which announced in November that it would end its three-year relationship with Crispin Porter + Bogusky, has chosen Barkley as its [...]
These Young Creatives Were Named ‘Future Lions’ at Cannes. Where Are They Now?
Brand Marketing
The Future Lions program, run by digital agency AKQA in conjunction with the Cannes Lions International Festival of Creativity, asks advertising students to tackle a simple but challenging brief: come [...]
Dairy Queen Humorously Parodies Jared Jewelers in Its Valentine’s Day Ad
Brand Marketing
Dairy Queen's first 60-second commercial, a parody of Jared The Galleria of Jewelry's syrupy, romantic ads, will break this Sunday during the Puppy Bowl. The spot is part of a [...]
A Look Inside the Media Plan of the Year Celebration
Brand Marketing
Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek [...]
When Clients Let Media Agencies Take Risks, Good Things Happen [Updated]
Brand Marketing
After sifting through hundreds of entries, Adweek is happy to present the 18 winners of the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful [...]