Barilla Plans More ‘Inclusive’ Ads Following Chairman’s Anti-Gay Comments

Better late than never?Six weeks after its chairman's anti-gay comments provoked consumer backlash worldwide, Italian pasta maker Barilla says it is taking steps to show it has learned from the experience—and is even planning more inclusive ads, which Guido Barilla (above) said the company would never do.

Bertolli Makes the Most of Barilla Chairman’s Anti-Gay Comments

Barilla is struggling enough this week without its competitors piling on. But Bertolli doesn't care.

Barilla Chairman Vows Never to Make Ads Featuring Gay People

In recent years, LGBT imagery has been increasingly appearing in mainstream ads for major marketers. Italian pasta brand Barilla has apparently missed the memo.