Infographic: Is a Barbie Body Possible?
Creativity
Four out of five 10-year-olds say that they're afraid of being fat; 42 percent of girls in first through third grade wish they were thinner; half of girls aged 9 [...]
First-Ever Barbie Spot From 1959 Is So Sweet and Innocent. Isn’t It?
Creativity
We've seen some crazy ads with Barbie (and Barbie-style) dolls lately—David Lynch's nutso coffee spot, and Wieden + Kennedy's Gaga-like dance number for Nokia. So, let's go back to basics [...]
Ken Tells Barbie to Stop Killing Trees
Brand Marketing
Mattel employees were treated to a spectacle yesterday at the company’s California headquarters.
Barbie can’t resist Ken’s co-branded wooing
Creativity
Ken and Barbie started dating in 1961, but after 43 years together, the Mattel dolls split on Valentines Day 2004. Not skipping a beat, Barbie quickly hooked up with Blaine, [...]