This Ad About Barbie’s New Makeover Is Rory Kennedy’s First as a Commercial Director
Creativity
There's been a lot of debate today about Barbie's introduction of curvy, tall and petite dolls to go with the original, and whether the Mattel makeover represents real progress in [...]
This Week’s Must-Haves: a Smart Little Droid You Can Guide With Your Voice or Phone
Brand Marketing
This week, Adweek is highlighting a WiFi-connected Barbie, video-streaming drone, pet fitness tracker and more. Take a look!
Artist Fixes Bratz Dolls by Turning Them Into Iconic, Inspiring Women
Creativity
Bratz Dolls, the polarizing children's toys known for their heavy makeup, pouty lips, and ability to give sensible adults a general feeling of discomfort, have just gotten a makeover. And [...]
Ad of the Day: Girls Become Professionals Ahead of Their Time in Barbie’s Cool New Ad
Brand Marketing
Empowering isn't the first word that comes to mind when you think of Barbie. That's especially been the case over the past decade, as consumers have voiced problems with the [...]
Barbie Just Got a Whole Lot More Diverse With Its 23 New Fashionista Dolls
Creativity
Barbie, the iconic doll we either love or hate—or love to hate—is finally getting more diverse. Better late than never, I guess.
‘Unboxing’ YouTube Marketers Are Accused of Tricking Kids
Performance Marketing
The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the [...]