Barbie

Dads Play Barbie With Their Daughters in the Doll’s Latest Charming Effort to Modernize

Mattel has had a lot of success modernizing the perception of Barbie over the past few years, by focusing on her power to help girls imagine a powerful and fulfilling future for themselves.

This Week’s Must-Haves: Barbie’s New Dreamhouse Is a High-Tech Smart Home

This week, the Adweek team is highlighting Barbie's ultra-smart new Dreamhouse, a sparkling candy-inspired clutch, Glossier's party-ready gift set and more. Take a look!

Adweek’s Brand Genius Class of 2016: Meet Marketing’s Most Talented 10

  Robert Ascroft

This Global Brand Chief Made an Iconic Doll Relevant Again for a New Generation of Girls

Barbie made her first public appearance at the Toy Fair in New York on March 9, 1959. She was tall, blonde and slender, and soon became one of most successful toys Mattel ever produced.

How Barbie’s Makeover Brought the Brand Into the 21st Century

When Juliana Chugg joined Mattel as evp and chief brand officer a year and a half ago, Barbie was the brand she was least excited to work on.

Brands Are Throwing Out Gender Norms to Reflect a More Fluid World

James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy.

Adweek Announces Winners of the 2016 Brand Genius Awards

Adweek is pleased to announce the winners of its annual Brand Genius Awards. Now in their 27th year, the awards recognize the talented men and women behind the most inventive, […]

Ads That Empower Women Don’t Just Break Stereotypes—They’re Also Effective

I 'll make believe that I am you," the girl says to the doll. With those seven words, Mattel introduced the world to Barbie, America's first fashion doll. The original commercial, which aired in 1959 (and of course is up on YouTube), shows Barbie in various outfits, from ball gowns to bathing suits.

Why Brands From Barbie to Uber Are So Hot on Chatbots

Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence.

Zoolander Crashes Barbie’s Instagram and Teaches Her How to Do the Blue Steel

And the Blue Steel delights just keep on coming. Following a Fiat appearance, a bespoke perfume ad campaign and a stunning promotional debut for Zoolander No. 2 on Valentino's catwalk, Derek Zoolander—played by Ben Stiller—has again popped up someplace unexpected but awesome.  And he's even more plastic than usual.