Barack Obama Gets @POTUS, His Personal Twitter Handle
Performance Marketing
Late Monday morning, President Barack Obama tweeted from his new Twitter account, @POTUS, for the first time. Hello, Twitter! It's Barack. Really! Six years in, they're finally giving me my [...]
Obama Will Nominate Former P&G CEO Bob McDonald as Secretary of Veterans Affairs
Performance Marketing
President Obama has chosen former P&G CEO Bob McDonald as his new secretary of veterans affairs, according to White House officials cited by The Washington Post.
Gallup’s Buzzy Social Media Report Appears ‘Deeply Flawed’
Performance Marketing
Gallup released a report yesterday called the State of the American Consumer that said 62 percent of U.S. consumers believe Facebook, Twitter, LinkedIn, Google+, etc. do not affect their purchase [...]
Celebrities Join White House PSA Against Sexual Assault
Creativity
The White House has issued a new PSA empowering people to stand up against sexual assault as part of its "1 Is 2 Many" campaign.
How Samsung and David Ortiz Roped the President Into a Promotional Selfie
Performance Marketing
Has Samsung gone selfie crazy? The smartphone maker behind the Oscar selfie tweeted 'round the world has now brought President Barack Obama unwittingly into its marketing act.
Nate Silver’s FiveThirtyEight Resurfaces Just in Time for March Madness
Performance Marketing
Nate Silver's FiveThirtyEight is back up today with predictions for the forthcoming NCAA tournament, tabbing Louisville as the odds-on favorite even though the Cardinals are only a fourth seed in [...]