White House Website Scrubbed of LGBT, Climate Change, Healthcare and Civil Rights Mentions
Performance Marketing
Immediately after Donald Trump was sworn in as the 45th president of the United States, some changes were made to the White House's official website and social media accounts.
Michelle Obama: Marketing Can Make America Healthier
Brand Marketing
I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would [...]
Why We Have Jimmy Kimmel to Thank for CVS’ Switch to Digital Receipts
Brand Marketing
A bit of retail history was made on late-night TV recently, when CVS finally buckled under the pressure of consumer annoyance and Jimmy Kimmel's wrath. We're speaking, of course, about [...]
BuzzFeed’s Facebook Live Interview With President Obama Suffers a Bad Streaming Failure
Performance Marketing
BuzzFeed landed the biggest "get" for a Facebook Live interview in the young channel's history by nabbing a sit-down with President Barack Obama.
President Obama Calls on Technologists at SXSW to Help America Solve Problems
Performance Marketing
President Barack Obama appeared at South by Southwest Interactive Friday with hopes of inspiring young technologist to start coding for a better America.
President Obama Calls for Finding Middle Ground Around Issues Pertaining to Apple-FBI Fight
Performance Marketing
President Barack Obama appeared at South by Southwest Interactive in Austin today and weighed in on the issues that are central to the ongoing fight between Apple and the FBI. [...]