Telecoms Put 77% of Their Mobile Spend in Video and Rich Media
Performance Marketing
When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study. The Silicon [...]
LG’s Bottom-of-the-Page Ads Are Getting a 2.1% Click-Through Rate
Performance Marketing
Top-of-the-page banner ads don't have the greatest reputation in terms of moving the sales needle, so why not see if they work better affixed at the bottom of the screen?
The New York Times Reinvents the Boring Banner Ad
Performance Marketing
An obscure piece on The New York Times’ website about Picasso repurposing his canvases by painting over older, abandoned projects was fascinating, at least insofar as stories about master artists [...]
Vice CEO Punches Back at Critics of North Korea Trip
Specs Who Shane Smith Age 43 New gig Host of new HBO newsmagazine, Vice
Oh, the Humanity! When Brands Become Publishers
Performance Marketing
The banner ad appears to be on life support. Or at least that is what social publishers are trying to convince audiences and advertisers at every available opportunity. Nick Denton [...]